Despite being bankrolled by ‘The Scarface of Sex’, GRC is one of America's great soul labels
Michael Thevis made his money from pornography. In the Seventies, his Atlanta warehouses were stuffed with most of America’s porn. Nationally, Thevis was the main distributor. Looking for something less edgy to fund with his profits, he turned to the music business and bankrolled the GRC label and its sister imprints Aware and Hotlanta. In time, they became three of America's most lauded soul labels. In parallel, Thevis sealed his reputation as a notorious criminal.